# Clay pricing and fit for marketers

Page: https://betterapps.site/tools/clay
Site: Better Apps, run by Kerry Morrison of BetterStory
Status: Not yet reviewed by Kerry. Checked facts only.
Price checked: November 5, 2026


> A go-to-market platform that finds and enriches company and contact data with AI agents.

## Short answer

Clay pricing: Free plan. Launch from $60 per month, or $54 per month billed annually. Clay has a free plan. Trial: A 14-day trial is shown for Launch and Growth. The homepage says a free trial needs no credit card. Prices checked November 5, 2026 on the vendor's pricing page. Vendors count different things, such as people, channels or runs.

## What is Clay?

Clay is a go-to-market platform. It finds and enriches data on companies and people, runs AI agents on that data, and sends results to outreach and ad tools. Users can buy from a marketplace of over 200 data providers and combine several providers to improve coverage. They can also track signals such as job changes. Workflows can be built visually, through code, or through chat. Results can sync to LinkedIn, Meta, and Google ad platforms or go out through a native sequencer. Clay lists GTM teams, sales operations, marketing, and revenue operations as its users. Plans are based on actions and data credits.

## Who is Clay for?

### Who should use Clay?

- Marketing and revenue operations teams that enrich lead lists
- Teams that want several data providers behind one workflow
- Outbound and account-based programs that use AI research

### Who should skip Clay?

- Teams that want a simple email tool, since Clay centers on data and workflows
- Buyers who need one clear price, since the headline prices on the pricing page differ from the starting prices

## How much does Clay cost?

| Plan | Price | Billing basis | Notes |
| --- | --- | --- | --- |
| Free | $0 | Not stated by the vendor | 500 actions and 100 data credits per month. |
| Launch | Starts at $60 per month on monthly billing, or $54 per month on annual billing | Not stated by the vendor | Starts at 15,000 actions and 3,000 data credits per month. The Annual toggle is marked Save 10 percent. Price rises with higher tiers. The card headline shows $167 per month for the tier selected, and the FAQ shows $185. Neither matches the starting prices, so they are not used here. |
| Growth | Starts at $205 per month on monthly billing, or $185 per month on annual billing | Not stated by the vendor | Starts at 40,000 actions and 6,000 data credits per month. Price rises with higher tiers. The card headline shows $446 per month for the tier selected, and the FAQ shows $495. Neither matches the starting prices, so they are not used here. |
| Enterprise | Custom pricing | Not stated by the vendor | Annual commitment. Demo required. |

Source: https://www.clay.com/pricing. Checked November 5, 2026. Screenshot of the vendor page, captured November 6, 2026: https://betterapps.site/shots/clay.jpg.

## How much does Clay cost for a team?

List price on monthly billing, multiplied by team size.

| Plan | Priced per | 1 person | 3 people | 5 people | 10 people |
| --- | --- | --- | --- | --- | --- |
| Launch | plan | $60 | $60 | $60 | $60 |
| Growth | plan | $205 | $205 | $205 | $205 |

## How has the price of Clay changed?

| Checked | Headline price | Source |
| --- | --- | --- |
| November 5, 2026 | Free plan. Launch from $60 per month, or $54 per month billed annually | https://www.clay.com/pricing |

## What does Clay work with?

LinkedIn Ads, Meta Ads, Google Ads, Slack, Salesforce, Snowflake, MCP.

## Questions and answers

### Does Clay have a free plan?

Yes. The pricing page lists a free plan with 500 actions and 100 data credits per month.

### How much does Clay cost?

Launch starts at $60 per month on monthly billing or $54 per month on annual billing. Growth starts at $205 monthly or $185 annual. Prices rise with higher action and credit tiers. The page also shows other headline figures, so check the live page before buying.

### What does Clay do?

It finds and enriches data on companies and people, runs AI agents on that data, and sends the results to outreach and ad platforms.

### Who is Clay built for?

The site lists GTM teams, sales operations, marketing, and revenue operations.

### What does Clay integrate with?

Clay lists these integrations: LinkedIn Ads, Meta Ads, Google Ads, Slack, Salesforce, Snowflake, MCP. Checked November 5, 2026 against the vendor's pages.

## Sources

- https://www.clay.com/
- https://www.clay.com/pricing

## How was this page made?

Facts come from the vendor pages listed under Sources and were gathered with AI help. Anything unconfirmed is marked. Method: https://betterapps.site/methodology