Marketing tool guides
Short answer: there are 3 guides. None of them rank tools yet, because a guide only ranks once Kerry has reviewed every tool in it. Each one lays out price, free plan and fit side by side, checked against the vendor.
Prices last checked November 5, 2026. See how we check prices and label pages.
All guides
| Guide | Who it is for | Tools compared | Ranked by Kerry |
|---|---|---|---|
| Best AI assistants for marketers | Solo marketers and small agency owners who pay for an AI assistant out of their own budget. | Claude and Claude Code, ChatGPT and Codex, Grok, Perplexity | Not yet. Facts only. |
| Best SEO data tools for small agencies | Small agency owners and freelancers who need keyword, ranking and search data without an enterprise contract. | Ahrefs, DataForSEO, Google Search Console, Semrush | Not yet. Facts only. |
| Best analytics and reporting tools for marketers | Marketers who need to measure traffic, conversions and campaign results and show them to clients. | Google Analytics 4 (GA4), Data Studio (formerly Looker Studio), PostHog, Google Search Console | Not yet. Facts only. |
Looking for two tools head to head? See the comparisons. Want every tool in one table? See all tools.