How Better Apps picks tools

Better Apps is small on purpose. The goal is to give busy marketers a short, honest list for each job and to be clear about what Kerry has tested and what Kerry has not.

The two tiers

A full review includes Kerry's own verdict, one real flaw, and a review date. The verdict comes from Kerry's own use of the tool. The flaw is a real problem and not a polite complaint. The date tells you how fresh the opinion is.

A listing holds verified facts only. That means the price with its source and the date it was checked, who the tool is best for, who it is not for, alternatives, and answers to common questions. Listings carry the label "Not yet reviewed by Kerry", so you never mistake one for a review.

What earns a full review

A tool moves from a listing to a full review when Kerry has used it for real work and can say something useful about it. Reader suggestions, questions from small teams, and gaps in a category can all raise a tool in the queue. A vendor cannot buy a spot.

No pay to rank

Nobody pays to change a verdict or a ranking. At launch there are no affiliate links and no sponsored listings. If that ever changes, the disclosure page will say so, and any affected page will label it.

The monthly price check

Prices change often. Better Apps checks prices every month. Each price shows its source and the date of the check, so you can judge how current it is. If a price looks wrong when you visit the vendor, tell us.

How corrections work

Vendors can ask for a correction through the claim page. Readers can write in too. Better Apps checks each request against the vendor's own pages and other sources. A fix to a fact is made quickly and the checked date is updated. A request to soften a verdict does not change the verdict.