Google Analytics 4 (GA4) pricing

What are the key facts about Google Analytics 4 (GA4)?

The facts in this table were checked against Google Analytics 4 (GA4)'s own pages on November 5, 2026. Google Analytics 4 (GA4) belongs to the Reporting job on this site, in the Web and app analytics group. Starting price: Free for the standard version. The plan table further down gives the full list.

What is Google Analytics 4 (GA4)?

Google's free analytics tool for measuring web and app activity, with a paid 360 tier for large teams. On this site it sits in the Reporting job, in the Web and app analytics group. It is best for businesses that want free web and app measurement. Prices were checked on November 5, 2026. The vendor's own site is marketingplatform.google.com/about/analytics.

Google Analytics measures how people use websites and apps. Google describes cross-platform measurement across web and app, built-in automation, flexible reporting, cross-platform attribution, and machine learning that surfaces insights and predicts customer actions. The standard version is free. Analytics 360 is the paid enterprise tier with higher limits, such as up to 50 months of data retention against 14 months in standard, and larger BigQuery exports. Google Analytics connects to Google Ads, Search Ads 360, Display and Video 360, Google Cloud, and Search Console. Google positions it for small businesses, enterprises, and marketers who want to link insights to campaign results.

How much does Google Analytics 4 (GA4) cost?

Google Analytics 4 (GA4) lists 2 plans: Standard, Analytics 360. No plan has a single list price, so read the vendor's page. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy. The table shows each plan's price and notes.

Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.

How has the price of Google Analytics 4 (GA4) changed?

We last recorded the Google Analytics 4 (GA4) headline price on November 5, 2026: Free for the standard version. That is the first recorded check, so no price change has been seen yet. A new row is added only when a later check finds a change, so the table shows real changes and not noise.

This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.

What does Google Analytics 4 (GA4) work with?

Google Analytics 4 (GA4) lists 6 integrations on its own pages, including Google Ads, Search Ads 360, Display & Video 360, Google Cloud. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor.

Google Ads, Search Ads 360, Display & Video 360, Google Cloud, Google Search Console, BigQuery.

What are the alternatives to Google Analytics 4 (GA4)?

The closest alternatives to Google Analytics 4 (GA4) on this site are PostHog, Data Studio (formerly Looker Studio). Each does a similar job, and the cards show each one's starting price as of its last check. Starting prices differ because vendors count people, channels or usage in different ways. PostHog: Free monthly tier. Pay as you go above it.

• PostHog

  Product analytics suite with replay, feature flags, and surveys, billed by usage with a monthly free tier.

  Free monthly tier. Pay as you go above it.

• Data Studio (formerly Looker Studio)

  Google's drag-and-drop reporting tool, formerly Looker Studio, for Google Ads, Analytics, BigQuery, and Sheets data.

  Free. Pro costs $9 per user per project per month.

What tools go with Google Analytics 4 (GA4)?

These tools go with Google Analytics 4 (GA4) because they share a stack, a listed integration or the same job: Google Search Console, Google Ads, AgentMail, Attio, Buffer, Canva. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.

• Google Search Console

  A free Google service that shows how a site performs in Google Search and flags indexing problems.

  In the same stack. Works with Google Analytics 4 (GA4). Same job.

• Google Ads

  Google's ad platform for search, shopping, YouTube, and app campaigns, billed by bids and budget.

  In the same stack. Works with Google Analytics 4 (GA4).

• AgentMail

  Email inboxes that developers create by API so AI agents can send, receive, and act on email.

  In the same stack.

• Attio

  Attio is a CRM that stores customer data, runs AI agents, and tracks pipeline for revenue teams.

  In the same stack.

• Buffer

  A social media tool for scheduling, publishing, and measuring posts across many channels.

  In the same stack.

• Canva

  An online design tool for social graphics, video, and branded templates, used by individuals and teams.

  In the same stack.

Adding up several tools? Use the stack cost calculator.

Common questions