Data Studio (formerly Looker Studio) pricing

What are the key facts about Data Studio (formerly Looker Studio)?

The facts in this table were checked against Data Studio (formerly Looker Studio)'s own pages on November 5, 2026. Data Studio (formerly Looker Studio) belongs to the Reporting job on this site, in the Dashboards and reports group. Starting price: Free. Pro costs $9 per user per project per month. The plan table further down gives the full list.

What is Data Studio (formerly Looker Studio)?

Google's drag-and-drop reporting tool, formerly Looker Studio, for Google Ads, Analytics, BigQuery, and Sheets data. On this site it sits in the Reporting job, in the Dashboards and reports group. It is best for marketers who want free dashboards from Google Ads and Analytics data. Prices were checked on November 5, 2026. The vendor's own site is lookerstudio.google.com.

Data Studio is Google's tool for building interactive dashboards and reports. Google's documentation says Looker Studio is now called Data Studio. Users drag and drop charts onto a canvas, add filters and multiple pages, and share or embed reports. It connects directly to Google Sheets, Google Ads, BigQuery, Google Analytics, and other cloud databases and apps. Google's product page cites more than 1,400 data sources and over 1,300 community connectors. The free version is available at no charge for creators and viewers. Data Studio Pro adds Google Cloud support, team content management, and customer-managed encryption keys. It suits individuals, business teams, and department-level reporting.

How much does Data Studio (formerly Looker Studio) cost?

Data Studio (formerly Looker Studio) lists 2 plans: Free, Pro. The lowest paid plan with a list price is Pro at $9 per user per project per month. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy. The table shows each plan's price and notes.

Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.

How has the price of Data Studio (formerly Looker Studio) changed?

We last recorded the Data Studio (formerly Looker Studio) headline price on November 5, 2026: Free. Pro costs $9 per user per project per month. That is the first recorded check, so no price change has been seen yet. Each row links to the vendor page it came from.

This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.

How much does Data Studio (formerly Looker Studio) cost for a team?

For 5 people, Data Studio (formerly Looker Studio)'s Pro plan costs $45 a month at list price on monthly billing. It costs $9 for 1 person and $90 for 10. These totals multiply the vendor's list price by team size, checked November 5, 2026. Seat limits, minimums and annual discounts can change the real bill, so check the vendor's page.

What does Data Studio (formerly Looker Studio) work with?

Data Studio (formerly Looker Studio) lists 5 integrations on its own pages, including Google Sheets, Google Ads, BigQuery, Google Analytics. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor. The full list follows.

Google Sheets, Google Ads, BigQuery, Google Analytics, Community Connectors.

What are the alternatives to Data Studio (formerly Looker Studio)?

The closest alternatives to Data Studio (formerly Looker Studio) on this site are Google Analytics 4 (GA4). Each does a similar job, and the cards show each one's starting price as of its last check. Starting prices differ because vendors count people, channels or usage in different ways. Google Analytics 4 (GA4): Free for the standard version.

• Google Analytics 4 (GA4)

  Google's free analytics tool for measuring web and app activity, with a paid 360 tier for large teams.

  Free for the standard version.

What tools go with Data Studio (formerly Looker Studio)?

These tools go with Data Studio (formerly Looker Studio) because they share a stack, a listed integration or the same job: Google Ads, Google Search Console, PostHog. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.

• Google Ads

  Google's ad platform for search, shopping, YouTube, and app campaigns, billed by bids and budget.

  Works with Data Studio (formerly Looker Studio).

• Google Search Console

  A free Google service that shows how a site performs in Google Search and flags indexing problems.

  Same job.

• PostHog

  Product analytics suite with replay, feature flags, and surveys, billed by usage with a monthly free tier.

  Same job.

Adding up several tools? Use the stack cost calculator.

Common questions