Google Tag Manager pricing

What are the key facts about Google Tag Manager?

The facts in this table were checked against Google Tag Manager's own pages on November 5, 2026. Google Tag Manager belongs to the Ads job on this site, in the Tag management group. Starting price: Free for the standard version. The plan table further down gives the full list.

Pricing here is marked for a second check. Confirm on the vendor's page.

What is Google Tag Manager?

A free Google tool for adding and managing website tags in one place without editing site code. On this site it sits in the Ads job, in the Tag management group. It is best for marketing teams that want to change tags without a developer release. Prices were checked on November 5, 2026. The vendor's own site is tagmanager.google.com.

Google Tag Manager lets teams add, update, and deploy website tags from one interface. Marketers can set up tags for tools such as Google Ads conversion tracking and remarketing without asking a developer to edit site code each time. The product includes preview and debug tools, auto-event triggers, workspaces, granular access controls, and multi-environment testing. It supports Google and third-party tags and offers vendor templates plus a Community Template Gallery. Google describes it as suited to small businesses and large enterprises, and to marketing and IT teams that work together. An enterprise version, Tag Manager 360, also exists. Google did not list its price on the pages checked.

How much does Google Tag Manager cost?

Google Tag Manager lists 2 plans: Standard, Tag Manager 360. No plan has a single list price, so read the vendor's page. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy. The table shows each plan's price and notes.

Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy. Some figures here are marked for a second check.

How has the price of Google Tag Manager changed?

We last recorded the Google Tag Manager headline price on November 5, 2026: Free for the standard version. That is the first recorded check, so no price change has been seen yet. A new row is added only when a later check finds a change, so the table shows real changes and not noise.

This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.

What does Google Tag Manager work with?

Google Tag Manager lists 4 integrations on its own pages, including Google Ads, Google Analytics, Community Template Gallery, Vendor tag templates. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor. The full list follows.

Google Ads, Google Analytics, Community Template Gallery, Vendor tag templates.

What are the alternatives to Google Tag Manager?

The closest alternatives to Google Tag Manager on this site are Google Analytics 4 (GA4). Each does a similar job, and the cards show each one's starting price as of its last check. Starting prices differ because vendors count people, channels or usage in different ways. Google Analytics 4 (GA4): Free for the standard version.

• Google Analytics 4 (GA4)

  Google's free analytics tool for measuring web and app activity, with a paid 360 tier for large teams.

  Free for the standard version.

What tools go with Google Tag Manager?

These tools go with Google Tag Manager because they share a stack, a listed integration or the same job: Google Ads, LinkedIn Ads, Meta Ads Manager, Optmyzr. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.

• Google Ads

  Google's ad platform for search, shopping, YouTube, and app campaigns, billed by bids and budget.

  Works with Google Tag Manager. Same job.

• LinkedIn Ads

  LinkedIn's self-service ad platform for reaching professionals by job title, industry, and more.

  Same job.

• Meta Ads Manager

  Meta's tool for creating and managing ads on Facebook, Instagram, Messenger, and WhatsApp.

  Same job.

• Optmyzr

  PPC management software that automates optimization and reporting across Google, Microsoft, Meta, and more.

  Same job.

Adding up several tools? Use the stack cost calculator.

Common questions