LinkedIn Ads pricing
Facts and pricing for marketers
LinkedIn's self-service ad platform for reaching professionals by job title, industry, and more.
Short answer: LinkedIn Ads pricing: $10 minimum daily budget. LinkedIn's pages list no platform fee. Whether LinkedIn Ads has a free plan is not confirmed. Prices checked November 5, 2026 on the vendor's pricing page. Prices change, so confirm on the vendor's page before you buy. Vendors count different things, such as people, channels or runs.
Maintained by Kerry Morrison, founder of BetterStory. 25 years in agency, sales, consulting and operations. Facts last checked .
Not yet reviewed by KerryVisit LinkedIn Ads
Not yet reviewed by Kerry.
The facts below were checked against the vendor's own pages. This page has no verdict yet because Kerry has not written one. See how we pick for what earns a full review.
What are the key facts about LinkedIn Ads?
The facts in this table were checked against LinkedIn Ads's own pages on November 5, 2026. LinkedIn Ads belongs to the Ads job on this site, in the B2B social advertising group. Starting price: $10 minimum daily budget. LinkedIn's pages list no platform fee. The plan table further down gives the full list.
| Starting price | $10 minimum daily budget. LinkedIn's pages list no platform fee. |
|---|---|
| Free plan | Not confirmed |
| Trial | Not confirmed |
| Price checked | November 5, 2026 |
| Job | Ads |
What is LinkedIn Ads?
LinkedIn's self-service ad platform for reaching professionals by job title, industry, and more. On this site it sits in the Ads job, in the B2B social advertising group. It is best for b2B marketers who need to target by job title, function, or industry. Prices were checked on November 5, 2026. The vendor's own site is business.linkedin.com/marketing-solutions/ads.
LinkedIn Ads is a self-service advertising platform run through Campaign Manager. LinkedIn says more than 1 billion professionals are on LinkedIn. Ad formats include Sponsored Content in the feed, Sponsored Messaging, Dynamic Ads, and Text Ads. Advertisers can target by job title, function, industry, and other profile attributes. Campaigns are organized around awareness, consideration, or conversions, with goals such as lead generation, brand awareness, and event registration. LinkedIn lists a $10 minimum daily budget for any ad format. The platform suits businesses and agencies that want to reach professional audiences.
Who is LinkedIn Ads for?
LinkedIn Ads fits these people best: B2B marketers who need to target by job title, function, or industry. It also suits teams that run lead generation or event promotion to professionals. Skip LinkedIn Ads if this is you: Consumer brands that need broad, low-cost reach. These points are not a substitute for a trial.
Who should use LinkedIn Ads?
- B2B marketers who need to target by job title, function, or industry
- Teams that run lead generation or event promotion to professionals
- Agencies that want a self-service way to test LinkedIn audiences
Who should skip LinkedIn Ads?
- Consumer brands that need broad, low-cost reach
- Teams with very small budgets, since LinkedIn sets a $10 minimum daily budget
How much does LinkedIn Ads cost?
LinkedIn Ads lists 1 plan: Pay as you go. No plan has a single list price, so read the vendor's page. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy. The table shows each plan's price and notes.
| Plan | Price | Notes |
|---|---|---|
| Pay as you go | Minimum $10 per day | LinkedIn states the minimum daily budget is $10 for any ad format. This is a budget floor, not a subscription price. The minimum lifetime budget for new campaigns is $100. |
Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.
How has the price of LinkedIn Ads changed?
We last recorded the LinkedIn Ads headline price on November 5, 2026: $10 minimum daily budget. LinkedIn's pages list no platform fee. That is the first recorded check, so no price change has been seen yet. A new row is added only when a later check finds a change, so the table shows real changes and not noise.
| Checked | Headline price | Source |
|---|---|---|
| November 5, 2026 | $10 minimum daily budget. LinkedIn's pages list no platform fee. | Vendor page |
This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.
What does LinkedIn Ads work with?
LinkedIn Ads lists 2 integrations on its own pages, including Campaign Manager, LinkedIn Partners directory. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor. The full list follows.
Campaign Manager, LinkedIn Partners directory.
What are the alternatives to LinkedIn Ads?
The closest alternatives to LinkedIn Ads on this site are Google Ads, Meta Ads Manager, Optmyzr. Each does a similar job, and the cards show each one's starting price as of its last check. Starting prices differ because vendors count people, channels or usage in different ways.
Google Ads
Google's ad platform for search, shopping, YouTube, and app campaigns, billed by bids and budget.
No platform fee. You pay for clicks or views based on your bids and budget.
Meta Ads Manager
Meta's tool for creating and managing ads on Facebook, Instagram, Messenger, and WhatsApp.
Not confirmed. Meta pages that list costs could not be read.
Optmyzr
PPC management software that automates optimization and reporting across Google, Microsoft, Meta, and more.
Self-serve plans with a 14-day trial. Monthly prices are not shown on the page.
What tools go with LinkedIn Ads?
These tools go with LinkedIn Ads because they share a stack, a listed integration or the same job: Clay, Google Tag Manager. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.
Clay
A go-to-market platform that finds and enriches company and contact data with AI agents.
Works with LinkedIn Ads.
Google Tag Manager
A free Google tool for adding and managing website tags in one place without editing site code.
Same job.
Adding up several tools? Use the stack cost calculator.
Common questions
What is the minimum budget for LinkedIn Ads?
LinkedIn states the minimum daily budget is $10 for any ad format. The minimum lifetime budget for new campaigns is $100.
What ad formats does LinkedIn Ads offer?
LinkedIn lists Sponsored Content, Sponsored Messaging, Dynamic Ads, and Text Ads.
What targeting does LinkedIn Ads offer?
Advertisers can target by job title, function, industry, and more. LinkedIn mentions over 20 audience attribute categories.
How is LinkedIn Ads different from Google Ads?
LinkedIn Ads targets members by professional profile data. Google Ads mainly reaches people through search and Google properties.
Does LinkedIn Ads have a free plan?
LinkedIn Ads: not confirmed. Checked November 5, 2026 against the vendor's pricing page.
How much does LinkedIn Ads cost?
$10 minimum daily budget. LinkedIn's pages list no platform fee. Checked November 5, 2026 against the vendor's pricing page.
What does LinkedIn Ads integrate with?
LinkedIn Ads lists these integrations: Campaign Manager, LinkedIn Partners directory. Checked November 5, 2026 against the vendor's pages.
Sources
- business.linkedin.com/marketing-solutions/ads
- business.linkedin.com/advertise/ads/best-practices/maximize-your-budget
- business.linkedin.com/marketing-solutions/quarter-sorted/pricing
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