Clay pricing
Facts and pricing for marketers
A go-to-market platform that finds and enriches company and contact data with AI agents.
Short answer: Clay pricing: Free plan. Launch from $60 per month, or $54 per month billed annually. Clay has a free plan. Trial: A 14-day trial is shown for Launch and Growth. The homepage says a free trial needs no credit card. Prices checked November 5, 2026 on the vendor's pricing page. Vendors count different things, such as people, channels or runs.
Maintained by Kerry Morrison, founder of BetterStory. 25 years in agency, sales, consulting and operations. Facts last checked .
Not yet reviewed by KerryVisit Clay
Not yet reviewed by Kerry.
The facts below were checked against the vendor's own pages. This page has no verdict yet because Kerry has not written one. See how we pick for what earns a full review.
What are the key facts about Clay?
The facts in this table were checked against Clay's own pages on November 5, 2026. Clay belongs to the Research job on this site, in the Data enrichment and GTM workflows group. Starting price: Free plan. Launch from $60 per month, or $54 per month billed annually. The plan table further down gives the full list.
| Starting price | Free plan. Launch from $60 per month, or $54 per month billed annually |
|---|---|
| Free plan | Yes |
| Trial | A 14-day trial is shown for Launch and Growth. The homepage says a free trial needs no credit card. |
| Price checked | November 5, 2026 |
| Job | Research |
What is Clay?
A go-to-market platform that finds and enriches company and contact data with AI agents. On this site it sits in the Research job, in the Data enrichment and GTM workflows group. It is best for marketing and revenue operations teams that enrich lead lists. Prices were checked on November 5, 2026. The vendor's own site is www.clay.com.
Clay is a go-to-market platform. It finds and enriches data on companies and people, runs AI agents on that data, and sends results to outreach and ad tools. Users can buy from a marketplace of over 200 data providers and combine several providers to improve coverage. They can also track signals such as job changes. Workflows can be built visually, through code, or through chat. Results can sync to LinkedIn, Meta, and Google ad platforms or go out through a native sequencer. Clay lists GTM teams, sales operations, marketing, and revenue operations as its users. Plans are based on actions and data credits.
Who is Clay for?
Clay fits these people best: Marketing and revenue operations teams that enrich lead lists. It also suits teams that want several data providers behind one workflow. Skip Clay if this is you: Teams that want a simple email tool, since Clay centers on data and workflows. These points are not a substitute for a trial.
Who should use Clay?
- Marketing and revenue operations teams that enrich lead lists
- Teams that want several data providers behind one workflow
- Outbound and account-based programs that use AI research
Who should skip Clay?
- Teams that want a simple email tool, since Clay centers on data and workflows
- Buyers who need one clear price, since the headline prices on the pricing page differ from the starting prices
How much does Clay cost?
Clay lists 4 plans: Free, Launch, Growth, Enterprise. The lowest paid plan with a list price is Launch at Starts at $60 per month on monthly billing, or $54 per month on annual billing. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.
| Plan | Price | Notes |
|---|---|---|
| Free | $0 | 500 actions and 100 data credits per month. |
| Launch | Starts at $60 per month on monthly billing, or $54 per month on annual billing | Starts at 15,000 actions and 3,000 data credits per month. The Annual toggle is marked Save 10 percent. Price rises with higher tiers. The card headline shows $167 per month for the tier selected, and the FAQ shows $185. Neither matches the starting prices, so they are not used here. |
| Growth | Starts at $205 per month on monthly billing, or $185 per month on annual billing | Starts at 40,000 actions and 6,000 data credits per month. Price rises with higher tiers. The card headline shows $446 per month for the tier selected, and the FAQ shows $495. Neither matches the starting prices, so they are not used here. |
| Enterprise | Custom pricing | Annual commitment. Demo required. |
Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.
How has the price of Clay changed?
We last recorded the Clay headline price on November 5, 2026: Free plan. Launch from $60 per month, or $54 per month billed annually. That is the first recorded check, so no price change has been seen yet. A new row is added only when a later check finds a change, so the table shows real changes and not noise.
| Checked | Headline price | Source |
|---|---|---|
| November 5, 2026 | Free plan. Launch from $60 per month, or $54 per month billed annually | Vendor page |
This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.
How much does Clay cost for a team?
For 5 people, Clay's Launch plan costs $60 a month at list price on monthly billing. These totals multiply the vendor's list price by team size, checked November 5, 2026. Seat limits, minimums and annual discounts can change the real bill, so check the vendor's page. The table lists every paid plan at 1, 3, 5 and 10 people.
| Plan | Priced per | 1 person | 3 people | 5 people | 10 people |
|---|---|---|---|---|---|
| Launch | plan | $60 | $60 | $60 | $60 |
| Growth | plan | $205 | $205 | $205 | $205 |
What does Clay work with?
Clay lists 7 integrations on its own pages, including LinkedIn Ads, Meta Ads, Google Ads, Slack. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor. The full list follows.
LinkedIn Ads, Meta Ads, Google Ads, Slack, Salesforce, Snowflake, MCP.
What tools go with Clay?
These tools go with Clay because they share a stack, a listed integration or the same job: AgentMail, Google Ads, LinkedIn Ads, Slack, Ahrefs, DataForSEO. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.
AgentMail
Email inboxes that developers create by API so AI agents can send, receive, and act on email.
Works with Clay.
Google Ads
Google's ad platform for search, shopping, YouTube, and app campaigns, billed by bids and budget.
Works with Clay.
LinkedIn Ads
LinkedIn's self-service ad platform for reaching professionals by job title, industry, and more.
Works with Clay.
Slack
Slack is a team messaging platform with channels, huddles, workflows, and AI summaries.
Works with Clay.
Ahrefs
An SEO and AI visibility platform built on its own web index and search database.
Same job.
DataForSEO
A pay-as-you-go API for search results, keyword, backlink, and on-page SEO data.
Same job.
Adding up several tools? Use the stack cost calculator.
Common questions
Does Clay have a free plan?
Yes. The pricing page lists a free plan with 500 actions and 100 data credits per month.
How much does Clay cost?
Launch starts at $60 per month on monthly billing or $54 per month on annual billing. Growth starts at $205 monthly or $185 annual. Prices rise with higher action and credit tiers. The page also shows other headline figures, so check the live page before buying.
What does Clay do?
It finds and enriches data on companies and people, runs AI agents on that data, and sends the results to outreach and ad platforms.
Who is Clay built for?
The site lists GTM teams, sales operations, marketing, and revenue operations.
What does Clay integrate with?
Clay lists these integrations: LinkedIn Ads, Meta Ads, Google Ads, Slack, Salesforce, Snowflake, MCP. Checked November 5, 2026 against the vendor's pages.
Sources
Spot a mistake? Request a correction.