Semrush pricing
Facts and pricing for marketers
A marketing platform for SEO, competitor research, and AI search visibility.
Short answer: Semrush pricing: Free plan. Paid plans from $139 per month. Semrush has a free plan. Trial: The footer of the prices page says Try Semrush free for seven days. Cancel anytime. The SEO plan, the cheapest paid plan with a list price, costs $139 a month for any team size, since it is a flat price.
Maintained by Kerry Morrison, founder of BetterStory. 25 years in agency, sales, consulting and operations. Facts last checked .
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Not yet reviewed by Kerry.
The facts below were checked against the vendor's own pages. This page has no verdict yet because Kerry has not written one. See how we pick for what earns a full review.
What are the key facts about Semrush?
The facts in this table were checked against Semrush's own pages on November 5, 2026. Semrush belongs to the Research job on this site, in the SEO and AI visibility suite group. Starting price: Free plan. Paid plans from $139 per month. The plan table further down gives the full list.
| Starting price | Free plan. Paid plans from $139 per month |
|---|---|
| Free plan | Yes |
| Trial | The footer of the prices page says Try Semrush free for seven days. Cancel anytime. |
| Price checked | November 5, 2026 |
| Job | Research |
What is Semrush?
A marketing platform for SEO, competitor research, and AI search visibility. On this site it sits in the Research job, in the SEO and AI visibility suite group. It is best for sEO specialists and content marketers who want one suite for research and tracking. Prices were checked on November 5, 2026. The vendor's own site is www.semrush.com.
Semrush is a marketing platform for brand visibility in search results and in AI-generated answers. The tools include keyword research, backlink analysis, rank tracking, and technical site audits. It also offers an AI Visibility tool that tracks how often language models cite a brand. Other modules cover content optimization, local listings, ad insights, digital PR, and social scheduling. The homepage lists enterprises, small teams, freelancers, and agencies as users. Roles named include SEO specialists, content marketers, and growth marketers. Semrush also offers an API, an App Center, and an MCP server for AI assistants. Adobe announced the completion of its acquisition of Semrush on April 28, 2026.
Who is Semrush for?
Semrush fits these people best: SEO specialists and content marketers who want one suite for research and tracking. It also suits agencies and small teams that track several sites. Skip Semrush if this is you: Users who want a pay-per-request data feed, since plans are monthly and capped. These points are not a substitute for a trial.
Who should use Semrush?
- SEO specialists and content marketers who want one suite for research and tracking
- Agencies and small teams that track several sites
- Marketers who want AI visibility reports next to SEO data
Who should skip Semrush?
- Users who want a pay-per-request data feed, since plans are monthly and capped
- Buyers who want a flat price for every need, since the Advanced plan has custom pricing
How much does Semrush cost?
Semrush lists 4 plans: Free, SEO, Starter, Pro+. The lowest paid plan with a list price is SEO at $139 per month, or $117.33 per month billed annually. The vendor bills it per month, monthly billing. These figures come from the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.
| Plan | Price | Billing basis | Notes |
|---|---|---|---|
| Free | $0 | Not stated by the vendor | 1 demo project and 10 reports per day. No credit card required. |
| SEO | $139 per month, or $117.33 per month billed annually | Per month, monthly billing | 5 websites and 500 keywords tracked daily. |
| Starter | $199 per month, or $165.17 per month billed annually | Per month, monthly billing | 5 websites, 50 AI prompts daily, and 500 keywords tracked daily. |
| Pro+ | $299 per month, or $248.17 per month billed annually | Per month, monthly billing | 15 websites and 1,500 keywords tracked daily. An Advanced plan has custom pricing. |

Source: the vendor's pricing page, checked November 5, 2026. Prices change, so confirm before you buy.
How has the price of Semrush changed?
We last recorded the Semrush headline price on November 5, 2026: Free plan. Paid plans from $139 per month. That is the first recorded check, so no price change has been seen yet. A new row is added only when a later check finds a change, so the table shows real changes and not noise.
| Checked | Headline price | Source |
|---|---|---|
| November 5, 2026 | Free plan. Paid plans from $139 per month | Vendor page |
This is the first recorded check, on November 5, 2026. A new row is added when a later check finds a change.
How much does Semrush cost for a team?
For 5 people, Semrush's SEO plan costs $139 a month at list price on monthly billing. These totals multiply the vendor's list price by team size, checked November 5, 2026. Seat limits, minimums and annual discounts can change the real bill, so check the vendor's page. The table lists every paid plan at 1, 3, 5 and 10 people.
| Plan | Priced per | 1 person | 3 people | 5 people | 10 people |
|---|---|---|---|---|---|
| SEO | plan | $139 | $139 | $139 | $139 |
| Starter | plan | $199 | $199 | $199 | $199 |
| Pro+ | plan | $299 | $299 | $299 | $299 |
What does Semrush work with?
Semrush lists 5 integrations on its own pages, including Semrush MCP, ChatGPT, Lovable, Semrush API. We took this list from the vendor's pages and checked it on November 5, 2026. A tool missing from the list may still connect through Zapier, Make or an API, so ask the vendor. The full list follows.
Semrush MCP, ChatGPT, Lovable, Semrush API, App Center.
What are the alternatives to Semrush?
The closest alternatives to Semrush on this site are Ahrefs, DataForSEO. Each does a similar job, and the cards show each one's starting price as of its last check. Starting prices differ because vendors count people, channels or usage in different ways. Ahrefs: Free plan. Paid plans from $29 per month for Starter.
Ahrefs
An SEO and AI visibility platform built on its own web index and search database.
Free plan. Paid plans from $29 per month for Starter
DataForSEO
A pay-as-you-go API for search results, keyword, backlink, and on-page SEO data.
Pay as you go, $50 minimum top-up, $1 trial credit
What tools go with Semrush?
These tools go with Semrush because they share a stack, a listed integration or the same job: Clay, Firecrawl, Perplexity. The list comes from the stack pages and integration lists on this site. It is not a recommendation to buy any of them. Each card says why it was picked.
Clay
A go-to-market platform that finds and enriches company and contact data with AI agents.
Same job.
Firecrawl
A web data API that scrapes, crawls, and searches sites and returns clean data for AI.
Same job.
Perplexity
An AI answer engine that searches the web and gives answers with sources.
Same job.
Adding up several tools? Use the stack cost calculator.
Common questions
How much does Semrush cost?
The prices page lists SEO at $139 per month, Starter at $199, and Pro+ at $299 on monthly billing. Annual billing lowers each price. Advanced has custom pricing.
Does Semrush have a free plan or trial?
The prices page lists a free plan with 1 demo project and 10 reports per day. Its footer also mentions a seven-day free trial.
What is the AI Visibility tool?
It tracks how often language models cite a brand. It also reports prompt-level results and AI market share against competitors.
How is Semrush different from Ahrefs?
Both cover SEO research. Semrush adds modules for local listings, ad insights, digital PR, and social scheduling in the same suite.
What does Semrush integrate with?
Semrush lists these integrations: Semrush MCP, ChatGPT, Lovable, Semrush API, App Center. Checked November 5, 2026 against the vendor's pages.
Sources
- www.semrush.com/
- www.semrush.com/prices/
- www.semrush.com/news/455953-adobe-completes-semrush-acquisition-strengthening-cx-enterprise-with-enhanced-brand-visibility-capabilities/
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